The frida
The Frida is a young modern female led magazine marketed towards people who are interested in female empowerment. They requested a cover design, a table of contents design, and one article spread.
The Cover
Decision Making
Image
I purchased this well known photo used by Vogue in 1937. This iconic picture shows Frida’s strength and courage , embodying the concept for the magazine.
Font
Title: Miracle
I wanted something bold, elegant and strong . This display font exhibits this by looking tall and tight . Using Pink picked up from her headdress creates harmony and leads the eye down through the image.
Story Hooks: Abril Fatface
Acumin Variable
FreightDisp
For the headlines I used a heavy thick Font, Abril Fatface, in white to bring attention to the story . I used Acumin Variable for the sub header in orange to balance the headline and lead the eye around the page. For the subject of each story I used FreightDisp in pale pink to reference the flowers in Fridas hair and to highlight the subject.
Colours
I used Pink, Orange, Green and White to reflect Mexican culture as well as being used in the photograph.
table of Contents and introduction
Decision Making
Images
Contents: For background image I used a classically styled painting of Frida. I felt it paired well with the traditional use of a contents page.
Introduction: I chose a contemporary portrait to contrast with the previous page. As well as establishing a cool hip vibe the editors are looking for. I framed the bottom of page with an image of her blue house. This anchors the page.
Font
Contents: Calgary Script
I wanted a font to compliment the image distinguished and refined. A script font gives this required part of the magazine more interest. Using white helps the copy stand out from the image.
Introduction: Miracle
Title: To keep consistency with the cover page I used the font miracle again.
Body: FreightDisp Pro
For easy reading I chose a serifed font.
Layout
Contents: Because this information needs to be clear I kept the layout simple, having the copy overlaying a modest depiction of Frida Kahlo.
Introduction: To keep up the fresh modern feeling of the magazine I placed a street art inspired portrait of Frida . To balance the contemporary painting I used a colour block of bright yellow behind the main article. I anchored the page with an image of her Blue House. This harmonizes the page as well.
inside spread
decision making
Image
Because the article is about the life of Frida Kahlo I chose a photo of her home, now a museum. It’s vibrant and colourful and has a lot of dynamic elements that suits the article.
Font
Title: Miracle
For consistency I used the font miracle again.
Body: FreightDisp Pro
For uniformity I used FreightDisp Pro again.
Copy Layout
To have the article stand out from the vivid picture I used semi-transparent white colour blocking. This helps with organizing the information for the reader. The transparency lets the spread flow and gives it balance.